360PR Blog

I’m a fan of RSS. There is so much great content on the web and so many bloggers out there who deliver thoughtful and entertaining posts – how can one person even try to keep up? RSS feeds do make it a little easier to stay ahead of the curve with your favorite online news sources and blogs. If you’re not familiar with RSS feeds, check out this article.

Needless to say, I was thrilled to hear from SearchEngineLand that Google, my (and billions of others) go-to search engine, will be offering RSS feeds for basic web search results in the future.

We use a variety of paid tools to monitor online and social media coverage for 360 clients, but Google is often a PR person’s best friend – it provides a quick, free, and reliable search of what’s being said online about a company or product. I think just about every person at 360 subscribes to the current “Google Alerts” service. Adding an RSS feed capability to Google Alerts will be a great benefit. I couldn’t have said it better than ReadWriteWeb: “(Google Alerts) are widely used but are…like training wheels for people not yet comfortable with RSS feeds. There’s nothing wrong with that, but many of us want our feeds.”

Filed under: Digital PR, Internet |