http://www.360PRBlog.com/2008/10/02/parents-need-to-play-in-the-sandbox/ 360 Days in a PR Life Tue, 20 Dec 2011 22:54:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.360PRBlog.com/2008/10/02/parents-need-to-play-in-the-sandbox/comment-page-1/#comment-248 LauraTomasetti Thu, 02 Oct 2008 20:16:09 +0000 http://www.360PRblog.com/2008/10/02/parents-need-to-play-in-the-sandbox/#comment-248 Great comments Rob. On the marketing piece, we see so much focus on product features and what the product does. Marketers that focus on what the child can do (and how parents can play along too) have an opportunity to stand out and endear themselves to parents. Great comments Rob. On the marketing piece, we see so much focus on product features and what the product does. Marketers that focus on what the child can do (and how parents can play along too) have an opportunity to stand out and endear themselves to parents.

]]> http://www.360PRBlog.com/2008/10/02/parents-need-to-play-in-the-sandbox/comment-page-1/#comment-247 Rob B. Thu, 02 Oct 2008 20:02:20 +0000 http://www.360PRblog.com/2008/10/02/parents-need-to-play-in-the-sandbox/#comment-247 Right on about the need to market playtime to parents. We've been hearing the research on active play and parents' roles for years, but mostly directly from the sources themselves. For some reason, MSM doesn't see the need to tell the story, so it hasn't broken through, and that's a shame. The data is there. How do we make this the next "inactivity/obesity"? This is no less of a crisis. I would have loved to ask the 92nd Street Y person what schools' responsibility is and what role they should play. They have the means to get right to parents, and don't demure to do it frequently when they feel the need (e.g. during any fundraising drive). A coalition may be in order, comprised of researchers, educators, rank and file parents, and -- not to be kneejerk, but -- influential, intelligent celeb parents. Right on about the need to market playtime to parents. We’ve been hearing the research on active play and parents’ roles for years, but mostly directly from the sources themselves. For some reason, MSM doesn’t see the need to tell the story, so it hasn’t broken through, and that’s a shame. The data is there. How do we make this the next “inactivity/obesity”? This is no less of a crisis. I would have loved to ask the 92nd Street Y person what schools’ responsibility is and what role they should play. They have the means to get right to parents, and don’t demure to do it frequently when they feel the need (e.g. during any fundraising drive). A coalition may be in order, comprised of researchers, educators, rank and file parents, and — not to be kneejerk, but — influential, intelligent celeb parents.

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