PAX Breaks Record in ’08, Heads to Boston ’10
Last weekend, the Emerald City was the place to be if you’re a gamer (or a member of the gaming press). The annual Penny Arcade Expo (PAX) was held over the course of three days at the Seattle Convention Center. A couple of 360′s clients (Turbine, Inc. and GamerDNA, Inc.) were there, along with a boat-load of other electronic and non-electronic gaming companies, to showcase their newest game content, meet with press and, of course, to throw sweet after-parties.
Even before it started, I had a hunch that the 2008 show (now it its 5th year) was going to be BIG. Just looking at the amount of press on the pre-registered attendee list prior to the show was a good indicator that PAX was stepping it up another notch this year.
And, as it turns out, the 2008 event smashed previous records with about 58,500 attendees! According to Gamasutra, this is over 21,000 more gamers compared to the 2007 turn-out. Next year, PAX is expected to take place in Seattle again and hopefully will do just as well as it did this year.
Are you ready for the best part? The organizers plan to launch a PAX East Coast event in 360′s hometown of Boston in 2010 – consider it officially marked on my calendar!
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