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I recently attended the Virtual Worlds Conference & Expo held at the Los Angeles Convention Center.  If you had to read that sentence twice or do a double take (the what conference?) then you probably aren’t one of the millions involved in the virtual world phenomenon. 

Virtual worlds (VWs) have become so big that there is a dedicated conference complete with panels, keynote speakers and a trade-show style expo.  Currently in its second year – but in LA for the first time – the conference attracted such big names as Academy Award-winning writer and producer, Jon Landau, and one of our clients, Steve Parkis, Senior Vice President of Disney Online.  You can check out a video of Steve’s keynote here.

The research presented represented the diverse offerings already out there with virtual worlds divided into 8 sectors – education/development; TV/films/books; sports; casual gaming; socializing/chat; toys/real world games; roleplay/fantasy/quests; and mirrorworld.

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Filed under: Events and Conferences, Uncategorized by StaceyClement - 1 Comment →

We started a book club at 360PR a couple of years ago.  This summer’s selection was Peter Shankman’s Can We Do That?!.   The subtitle on the jacket calls this a book about PR stunts.  But it’s more than that.  I found the most interesting chapters focused on how to find your creative streak, too often lost among the myriad of emails and meetings we come into every day and can’t seem to get out from under.  Shankman’s team went skydiving to jumpstart their creativity.  I’m not jumping out of any planes for clients or staff (sorry guys).  But the point about getting out of the office is a good one.

My best ideas never come from the confines of my desk or our conference room.  I find the office is a great place to do the research that can lead to big ideas, or to refine the big idea and put meat on the bone.  But the big ideas inevitably come at odd hours and in odd places.  The produce aisle.  The hair salon.  Walking the dog.  “Ideas come to you when you least expect them: be ready. Not only ready to write down the idea, but ready to act on it immediately,” says Shankman. [Read more →]