Location is Everything: Digital Downtown
Yesterday marked the opening day of the first ever Digital Downtown event at the World Financial Center in New York City. I was in attendance on behalf of our client, Jabra - a primary sponsor - and was lucky enough to spend the day mingling with members of the press and fellow consumer electronics industry representatives (it truly was a pleasure to meet and speak with you!)
The Financial District location was central to Digital Downtown. The overall concept was to design an event that would “serve the one-on-one information needs of high-income consumers who need a convenient way to learn about the latest new products without leaving the Financial District.”
As I walked the show floor, and saw the Wall-Street types milling from booth to booth, it struck me that this was “Cloud 9” for a consumer electronics salesman – hundreds of consumers with high interest in the latest gadgets (who also happen to have deep pockets) researching what new flat-screen or stereo system to buy next.
The list of companies on hand was impressive and included Panasonic, Intel, Sirius Satellite Radio and Best Buy, to name a few. For these players, events like Digital Downtown can be the key to promoting new products successfully. Getting the right people to the events is so often the challenge. But, the organizers of Digital Downtown avoided this by choosing an easily accessible location where the target audience “lives”….and can walk to on their lunch break! The right products + the ideal consumer = a marketer’s dream.
Kudos to the show organizers for a job well done. I expect that this show will grow and continue to attract some big names – I’m looking forward to next year’s event!
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