Awards Recognize PR’s Best
The New England Publicity Club held their annual Bell Ringers Awards event Monday. There were a record 321 entries this year, and 360 took home 7 awards on behalf of clients.
Courtney, Carrie, Elicia and Jackie did their best red carpet strut up to the stage and Master of Ceremonies Billy Costa of KISS 108 and New England Cable News’ “TV Diner” (who bantered about being a Crock-Pot fan when our campaign was recognized!). One of the best things that comes from an event like this is the opportunity to spotlight the account teams, who are in the trenches on a daily basis pulling out results for their clients. Trust me, PR is not as glamorous as it’s made out to be (unless you’re in L.A.).
Awards also remind us that “best” doesn’t always mean “biggest.” Sure, well-funded campaigns have an advantage in terms of the up front research investment and potential reach. But a big budget doesn’t always lead to the best strategy or best results. Targeting - in terms of both audience and approach - often make the difference.
You can read the full list of award-winners - small and large - on the Publicity Club’s web site. My congrats, and thanks, to Pub Club Executive Director Kelly Woodsum and President Beth Bailey for the best Bell Ringers event in nearly 40 years (though I haven’t attended them all!) and for their work to elevate the New England PR community.
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