360PR Blog

This is my first official post on the 360 blog and I’ve decided to tackle a hot topic …industry awards! Is it just me or does anyone else feel a mini panic attack coming on when the first Call for Entries is announced? We all dream of plaques and speeches (“I’d like to thank the Academy, my mother and the tech guys who fixed that pesky spam issue…”). Then reality sets in. Wait a minute, who’s going to write these? And, perhaps most important, who the heck is going to compile the binder? Is the first aid kit stocked with Tums? It’s no secret that award submissions take a lot of work. But there’s a great sense of accomplishment when all is said and done. While it’s not my all-time favorite activity, awards are an important vehicle for raising the bar and recognizing best practices in the PR industry.

Why am I writing about this now? We learned recently that three of our client campaigns have been recognized by The Holmes Report’s SABRE Awards:

• Bronze, Media Placement (Magazine) – Winning Moves is the official winner of the media placement category for a hit we secured for Rubik’s Cube in Sports Illustrated.
• Silver, Media Relations (Food & Beverage) – Ball is a finalist in this category for our work linking Ball to the red-hot “locavore” food trend of eating local, encouraging people to use farm stand and garden fresh produce to make jam and preserves with Ball’s new Collection Elite and Freezer Jam jars.
• Silver, Media Relations (Technology: Software) – Turbine is a finalist for our media campaign surrounding the launch of Turbine’s massively multiplayer online (MMO) game, The Lord of the Rings Online.

We’ll find out if we’ve won in the Silver categories at the annual SABRE awards dinner in New York on May 13^th. Hope to see you there!

Filed under: 360 Public Relations, PR Industry |