http://www.360PRBlog.com/2008/04/21/marketing-on-marathon-monday/ 360 Days in a PR Life Tue, 20 Dec 2011 22:54:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.360PRBlog.com/2008/04/21/marketing-on-marathon-monday/comment-page-1/#comment-7 Caroline Pierce Tue, 22 Apr 2008 17:16:33 +0000 http://www.360PRblog.com/2008/04/21/marketing-on-marathon-monday/#comment-7 I was one of the lucky ones who took the day off yesterday so I could watch the marathon. I grew up in Boston and it is one of my favorite days in the city. Towards the end of the day I met a runner who is part of the “50 Marathons in 50 States Club.” Yes, that means he has run marathons in all 50 states (and the prize … a T Shirt). Yesterday was his 66th marathon. He is from Pittsburgh and ran the Pittsburgh Marathon, when it was still in existence. The race was cancelled a few years back because the event lost its title sponsor. Although the Pittsburgh Marathon was small in comparison to the Boston marathon, it still attracted more than 6,000 runners. I would have to agree with Elicia that sponsors play an integral part in these types of events. Organizers are optimistic that the Pittsburgh Marathon will return in 2009, of course with the help of corporate sponsors. I was one of the lucky ones who took the day off yesterday so I could watch the marathon. I grew up in Boston and it is one of my favorite days in the city. Towards the end of the day I met a runner who is part of the “50 Marathons in 50 States Club.” Yes, that means he has run marathons in all 50 states (and the prize … a T Shirt). Yesterday was his 66th marathon. He is from Pittsburgh and ran the Pittsburgh Marathon, when it was still in existence. The race was cancelled a few years back because the event lost its title sponsor. Although the Pittsburgh Marathon was small in comparison to the Boston marathon, it still attracted more than 6,000 runners. I would have to agree with Elicia that sponsors play an integral part in these types of events. Organizers are optimistic that the Pittsburgh Marathon will return in 2009, of course with the help of corporate sponsors.

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