Comments on: The Many Shades of “Green” http://www.360PRBlog.com/2008/04/17/the-many-shades-of-green/ 360 Days in a PR Life Tue, 20 Dec 2011 22:54:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Casey Brennan http://www.360PRBlog.com/2008/04/17/the-many-shades-of-green/comment-page-1/#comment-6 Casey Brennan Fri, 18 Apr 2008 15:18:19 +0000 http://www.360PRblog.com/2008/04/17/the-many-shades-of-green/#comment-6 I am drawn to this post, as I have spent the last semester of my undergrad doing independent research of sustainability initiatives, and greenwashing in particular. I think the small steps toward going green are extremely important to organizations today, and consumers expect to see them doing something to reduce their eco-footprint. However, the more companies are able to integrate their sustainability initiatives into their core values and business strategy, the more authentic they will be -- which is something consumers notice. 360 PR is fortunate enough to be working with one of the most authentically sustainable companies, Stonyfield, who has built their entire business mission around their commitment to the environment. Stonyfield is able to bypass any greenwashing risks because they are living up to every claim they make. It's no wonder they have such a loyal following of consumers! Keep an eye out for this company...they will surely be a case study for any company who wants to go green. Great post! I am drawn to this post, as I have spent the last semester of my undergrad doing independent research of sustainability initiatives, and greenwashing in particular.

I think the small steps toward going green are extremely important to organizations today, and consumers expect to see them doing something to reduce their eco-footprint. However, the more companies are able to integrate their sustainability initiatives into their core values and business strategy, the more authentic they will be — which is something consumers notice.

360 PR is fortunate enough to be working with one of the most authentically sustainable companies, Stonyfield, who has built their entire business mission around their commitment to the environment. Stonyfield is able to bypass any greenwashing risks because they are living up to every claim they make. It’s no wonder they have such a loyal following of consumers! Keep an eye out for this company…they will surely be a case study for any company who wants to go green.

Great post!

]]> By: Elicia Basoli http://www.360PRBlog.com/2008/04/17/the-many-shades-of-green/comment-page-1/#comment-5 Elicia Basoli Thu, 17 Apr 2008 21:53:35 +0000 http://www.360PRblog.com/2008/04/17/the-many-shades-of-green/#comment-5 Great post Caroline! Hopefully in the future all companies will operate automatically, despite the fact that there may be a PR or marketing value, in ways that are better for the planet. - E Great post Caroline! Hopefully in the future all companies will operate automatically, despite the fact that there may be a PR or marketing value, in ways that are better for the planet. – E

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