Mobile at the Mobile Show - CTIA in Vegas
When the taxi pulled up to the Las Vegas Convention Center, the first thing I noticed was a sign that said “International Pizza Pavilion” right out side of the convention center food court. Score! After a longer than usual flight to Vegas, I was so hungry I had nearly forgotten why I was back at this convention center only two short months since I was last there - oh right, CTIA, the annual wireless convention (and, proving that there is a convention for absolutely everything, apparently the annual pizza makers convention! READ: no actual “pizza pavilion” - apparently just booths upon booths of cheesy slices for those registered for the event. I had to settle for turkey on white).
Our newest client, GN US and its Jabra brand, was showing off their full product line in a great looking booth that really stood out. With their bright yellow Jabra logo raised high above all of the other signage, it popped against the sea of black, white and gray booths. I was schooled on the latest headsets and added some fun new acronyms to my PR toolbox ($5 to anyone reading this that knows what A2DP and DSP stand for). GN unveiled the new Jabra BT4010 Bluetooth Headset that has a “smart display” LCD screen that shows you the battery level, connection status and call status. Very cool!
This was my first time at a convention where I didn’t have to work a booth. I realized - even more so than I did before - the importance of our job as PR people (to help journalists weed through the incredible clutter). I was able to spend a couple hours on a fun mission looking for what I would write about it I were a journalist. Among the quirky: Qualcomm debuted a voice enabled, GPS cell phone for pet-owners — “a whole new way to call your dog,” according to Qualcomm. Yahoo! Tech unveiled a feature that allows you to drag and drop widgets to your phone from your widget gallery.
When it was decided we would launch a blog on our site I thought, oh brother! But I have to admit scouting CTIA and reporting back was fun. So, I’ll take one for the team and volunteer to post from all future events. Hey - I have an idea! Let’s pitch a pizza business before next April! For now I can only wonder if all those nice PR people that caught me taking notes in their booths at CTIA and eagerly offered me press materials assuming I was a journalist are reading this. Hah - what fun!
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